Wall Street Journal article on Brazilian immigrant cleaning business in MA

Today’s Wall Street Journal profiles Brazilian home cleaning businesses in MA. The businesses are so well developed that a buy-sell market has emerged; the Internet is used to communicate and clients; and Craig’s list is used to recruit workers. The hub of the cleaning business is in Somerville, MA, which according to the Boston Globe’s analysis of census data, 31% of new immigrants are Portuguese speaking (Brazilian or Portuguese). We have already profiled the Brazilian Immigrant Center.
Tufts University is undertaking a collaborative multi-year project in Somerville to study and support economic growth among immigrants. Included in the project is the introduction of “green” cleaning materials for cleaning businesses.
Among a number of initiatives, this project

…. will also break new ground by launching an entirely new business model for immigrant workers: a non-profit green cleaning cooperative that will help to break down the barrier of isolation faced by these workers. “Brazilian women cleaners form a large occupational group working and living in Somerville who can benefit from this new structure and by learning about safe work practices and the benefits of using environmentally friendly cleaning products,” said Monica Chianelli, coordinator, Brazilian Women’s Group.

“Immigrants have accounted for 82 percent of the growth of the labor force in Massachusetts since the mid 1980s. Somerville, which has seen the number of foreign-born residents grow by 34 percent in 10 years, is an important gateway for newcomers,” explained Principal Investigator David M. Gute, associate professor of civil and environmental engineering at Tufts University and an epidemiologist.

Comments are closed.